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PETALING JAYA: Digi.com Bhd’s business unit (Digi Business) plans to leverage new technologies that can help identify customers’ pain points more accurately.
The mobile connectivity and Internet services provider’s chief business officer Eugene Teh says the aim is to speed up the process of delivering relevant solutions that meet customer needs for business growth.
“We will ensure that our products are based on customers’ needs and we are adaptable enough to cater to a variety of different requirements of different businesses,” Teh told StarBiz.
He pointed out that Digi Business differentiates its offerings via the values that it brings along with its products and services.
“Embedded in every Digizen is a customer-obsessed mindset which we carry in everything that we do. At Digi, we like to make it easy for our customers to adopt digitalisation and ensure the solutions that we introduce are practical and business friendly,” said Teh.
Regarding Digi Business’ plans for growth, Teh said the unit is still in its early years when it comes to business-to-business (B2B). He added however that the past few years have proven that B2B will be a key growth lever.
“We are certain that B2B will contribute a significant proportion of absolute growth when Digi returns to growth this year,” he said.
Teh noted that while Digi Business is focused on the large enterprise (LE) space, it remains committed to continue delivering relevant and effective digital tools to *** all medium enterprises (SMEs).
“More than that, we look forward to elevating customer experience with 5G as an enabler, fuelling new innovations and exploring the endless opportunities with other technologies like Big Data and artificial intelligence (AI) to future-proof these organisations with leading edge advantages,” he explained.
He added that Digi Business looks forward to forming more meaningful partnerships and collaborating with the right partners that enable the unit to cover a wider spectrum of solutions, to serve both the SME and LE segments.
Additionally, Teh noted that SMEs had gone through a rough patch in the past two years due to the pandemic.
However, he pointed out that at the same time, the pandemic had also accelerated many SMEs’ adoption of digitalisation.
“Not only that, we have also witnessed how businesses and entrepreneurs came up with creative and innovative marketing ideas in order to survive, especially during the movement restrictions,” he said.
Teh noted that Digi will continue to focus on providing suitable digital tools and solutions that can help transform and strengthen SMEs’ businesses with greater productivity at a lower operating cost.